Nexenta Software-Defined Storage and HGST All-Flash Solutions Increase Performance and Reliability for Global Social Media Analytics Company

Santa Clara, CA— 22 October 2014—Nexenta (@Nexenta), the global leader in Software-Defined Storage (SDS) (#softwaredefinedstorage), today announced it has collaborated with HGST (@HGSTStorage), a Western Digital Company (NASDAQ: WDC), to create an all-flash storage solution for Tracx,(@Tracx) a global provider of next generation social media platforms for the enterprise.

Established in 2010, Tracx provides an end-to-end solution that enables customers to manage their entire social media presence intelligently. With 100% year-on-year growth, Tracx’s next generation social media management solutions (SMMS) are quickly gaining momentum with operations in the US, Europe, Australia, Brazil, Argentina, South Africa, and Israel.

Like many organizations where data is essential to operations, Tracx needed an extremely high performance storage solution that delivers 100% reliability for the mission critical database that runs the real-time analytical section of its social media platform.

“More and more enterprises are leveraging real-time analytics to better tailor their offerings to the evolving needs of their customers,” said Eric Burgener, research director at IDC.  “Due to the stringent performance needs of these types of application environments, solid state disks are often part of the mix.  Software-defined storage solutions like Nexenta’s can manage this flash storage to optimize not only their performance but their reliability and endurance as well, delivering very cost-efficient solutions that meet enterprise requirements.”

Erez Zarum, Dev Ops team leader at Tracx, said: “We originally implemented Nexenta with another line of SSDs but experienced some performance issues that we knew could cause greater issues down the road as we continued to grow. We took Nexenta’s advice and replaced the incumbent SSDs with drives from HGST and have been amazed with the difference in performance and reliability.”

Since implementing the all-flash solution, Tracx has reported improvements in performance, capacity utilization and reliability, with no failures to date. IT admins at Tracx can now easily manage the highly available (HA) storage environment and the high level of IOPS created without suffering performance degradation.

“With the new all-flash solution from Nexenta and HGST, we have created a solution that will continue to scale with us. We now have 24/7 business continuity and ultimately have a solution that we can completely rely on. The environment can be scaled to cope with our annual growth while the total cost of ownership (TCO) remains low,” Zarum added.

Nigel Edwards, vice president of EMEA Sales and Channel Marketing, HGST said, “For a company like Tracx that is working with real-time analytical, mission critical data, HGST enterprise SAS SSD are the perfect solution. As similar organizations have experienced, not all SSDs are created equal. Enterprise SSDs are a way organisations can help ensure that they don’t experience failures and degradation.” 

Mark Jordan, Vice President & General Manager, Nexenta, “Business continuity is imperative to operations for enterprises like Tracx, so it’s important they have a storage infrastructure that they can rely on. The all-flash SDS solution is the perfect solution for Tracx as it eliminates vendor lock in, is easily scaled and offers a low TCO. We pride ourselves on helping organisations to step away from the Massively Expensive Storage Systems (MESS) and to create a solution that is the best fit for them.”

Further resources

NexentaStor datasheet

Tweet this: Find out how @Nexenta and @HGSTStorage helped @Tracx achieve high performance and low TCO without vendor lock in #SDS #partnership #SSD

About Nexenta

Nexenta is the global leader in Software-Defined Storage, delivering easy-to-use, secure and ultra-low cost storage software solutions. Nexenta solutions are hardware-, protocol-, and app-agnostic, providing innovation freedom and speed for organisations to realise the "true" benefits of Software-Defined Infrastructure-centric Cloud Computing. Nexenta enables workloads from rich media-driven Social Living to Mobility; from the Internet of Things to Big Data; from OpenStack and CloudStack to Do-It-Yourself Cloud deployments. Founded around an "open source” platform and industry-disruptive vision, Nexenta delivers its award- and patent-winning software-only unified storage management solutions with a global partner network. For more information, visit,, Twitter, Facebook, LinkedIn and YouTube. Also, download the newly published Nexenta Special Edition Software Defined Data Centres (SDDC) for Dummies eBook.


Emily Gallagher/Rebecca Lax
Touchdown PR
01252 717 040